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Blog
Marketing - Guerrillas Stalk The Internet
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by:
Gunnar Berglund
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Blogs,
are often defined as frequent and ongoing publications of personal
thoughts and opinions of the Internet or websites. And, of course - all
of certainly know what Marketing is. We are constantly bombarded with
every sort of Marketing ploy through almost all forms of electronic
media and print media as well. Blog Marketing is an exploding tactical
and strategic process on the Internet whereby personal opinion and
marketing coalesce to advise, promote, guide, persuade or dissuade any
or all of us in our purchasing decisions.
The Blogger generally provides his/her expertise and opinion to
"assist" the consumer in making all sorts of decisions. These Blogs
cumulatively provide guidance on virtually every aspect of known
existence. Blog Marketing is potentially a perfect platform for
"guerrilla warfare" marketing as well - everyone from Joe Schmoe on the
street to top politicians and corporate executives can use this method
to promote a personal agenda or to sell something in the guise of
authoritative and disinterested position. Caveat emptor is the watch
phrase still as it will always be. Still, Blog Marketing offers many
positive contributions as well. The future customer is able to obtain
more information about positions, products, or services than in the
traditional marketing format of advertisements.
Opinion is what it is and everyone knows the old saying about opinions
- it would behove the person being blogged to consider and the
potential agendas of the Blogger. The promise of blogging is that more
information about the subject may be obtained or that truly outside of
the box thinking might emerge into public view.
About the Author
Gunnar Berglund has been a "internet- hardworker"
for the last five years He publishes The meonit Gazette
http://gazette.meonit.com and run http://www.meonit.com and
http://www.visualxmleditor.com
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