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Blogging
Can Improve Your Search Engine Ranking
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by:
Graham Jones
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Search
engines are after one thing – providing their users with the most
relevant and up to date information to match the search term that was
used. Search engine results are no good to users when the information
doesn't relate to the search term. Nor are the results any good if they
are old. People expect the most up to date, fresh information that is
relevant to them.
That's why search engines love sites which are highly focused on a
specific subject and which have regularly updated content. If you add
material to your web site every day, you will get noticed by the search
engines. If the information you add to your web site is directly
centred on the precise focus of your site, all the better as far as the
search engines are concerned.
That's why blogging can improve your search engine ranking. Blogging
allows you to add content quickly and easily to your web site. However,
you need to ensure two things:
1. The blog must be hosted at your domain – not at blogspot.com. or any
other of the blogging hosts.
2. The blog must contain relevant content and links which are well
within the focus of your site.
A blog which is an online journal won't help your site's search engine
ranking because the content isn't that relevant to the focus of your
site. An online journal style of blog is unlikely to have keywords in
the entries.
What this means is that your blog needs to contain hints, tips and
short articles. It can contain summaries of articles which are carried
in full on other pages. In short, your blog needs real, valuable
content.
If you add real content to your blog pages, at the very least a couple
of times a week, you will notice your blog gaining interest by the
search engines. You will also see that your blog becomes a much more
important 'entry point' for people who visit your web site. That's an
indication that your blog page is gaining ground in the search engine
rankings. And that will be due to its regular updating.
For more answers to questions on blogging you can get a free guide to
the Top 15 Questions on Blogging from
http://www.infoselling.com/blogging/howtoblog.htm
About the Author
Graham Jones is a psychologist who has specialized
in the way we use the Internet. He is an author of 27 books and
thousands of articles. He runs Infoselling.com where you can get a FREE
report on how to sell your own information products, ebooks, reports
and articles online.
http://www.infoselling.com
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