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Blogging
For Business
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by:
Amitabh Shukla
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Business
blogs are primarily used to improve a company's communication both
internally and externally. Business blogs are a type of communication
channel that could be used effectively in product launches, team
interaction internally within the company or interaction between
clients and company. With the level of interactivity blogs provide,
clients feel more confident in the company. Not to mention the amount
of traffic it brings to the main site.
Personal and business blogs: What is difference between two?
There is not much of difference between personal and business blogs
visually but there is a fine difference between them in terms of
reputation and brand attached.
Business blogs should be well planned before hand. Companies can't
afford to just walk away after launching their blog. Business blog has
to be successful. Constant and consistent posts are the rule of the
game. Blogsphere is full of best writers and faster one learns their
rule, better for them. Companies can't just rely on the fact that they
are market leaders in their business so they will be successful with
their blogs too.
The postings on business blog should be open and should portray
personality of the writer and the company. The postings on business
blogs should be very informal, and should be written in first person
voice. Posts should be informative and relevant with an expert touch to
it.
Business Blogs and it content:
According to search engine optimizers, "Content is King". Indeed this
is true for websites but not for a blog. Blog is all about writing with
a particular voice and personality. A lot of people would like the
style and would stick to the blog with regular visits. A lot of them
will hate it and would never return.
Content for a business blog should be written in a strong voice with
high consistency in quality. It becomes somewhat difficult to maintain
quality with regular postings, but no choice. A few bad or substandard
posts and regular visitors to the blog will fly off.
Important
Don't hammer your visitors every time with posts like how great is your
product and so on. Add some funny incidences or bit of humor to your
postings. Talk something about how employees enjoyed drinks in a party
organized at particular department. Add some lighter moments in between
posts.
About the Author
(Personal blog for the author is at http://seoexpertindia.tblog.com)
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