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RSS
Directory Submission - The Key to Blog Promotion
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by:
Josiah Mackenzie
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According
to Technorati, there are over 15 million blogs as of July 2005. And
during July, an average of 80,000 new blogs were created each day. If
you own a blog, how are you going to promote it in order to stay ahead
of the competition?
Fortunately, there is a simple, yet very effective method: RSS
directory submission. Submitting your RSS newsfeed to specialized news
directories benefits your site in several ways.
RSS directory submission increases your readership. When a person is
looking for newsfeeds to add to their RSS reader, it is highly likely
they will visit an RSS directory to find newsfeeds on their subject of
interest. I recently visited a directory looking for personal business
blogs. I subscribed to several, and now read them via RSS on a regular
basis. Someone else may have an excellent business blog, but since they
weren’t listed in the directory, I was unable to discover their site.
RSS directory submission enables your content to be duplicated and
linked to from other sites. One of the key benefits of syndicating
content through RSS is that it increases your reach. You can publish an
article, then have excerpts of that article placed on hundreds of other
websites – with links back to the original on your site. Many
webmasters want to have fresh content for their visitors, and embedding
an RSS newsfeed is the easiest way to do that. You’ll want to make sure
that you are listed in RSS directories when a webmaster visits looking
for website content – or your competitors may get the free promotion!
RSS directory submission provides immediate link popularity. RSS
directories are similar to other web directories – you get a free,
one-way link back to your site when you are listed. Think about this.
Most RSS directories carry a pagerank (PR) of 5 or higher. When you
multiply that over 50 RSS directories, that is a lot of links back to
your site – meaning increased search engine rank and more visitors.
There are several ways you can submit your RSS newsfeed to directories.
The first, obviously, is by hand. You can get a list of the directories
(http://www.rss- software.net/rss-directories.php), then go to each
website and add your feed manually. Since there are many RSS
directories, this can take quite a while. To save the webmaster time,
two ways of automated directory submission exist.
The first one is RSS Submit
(http://www.dummysoftware.com/rsssubmit.html), a program that automates
the directory submission process. All you have to do is open the
software, enter the URL for your feed, and RSS Submit will instantly
send the feed information to approximately 40 directories. You can also
manually submit your site to another 25 directories using RSS Submit’s
auto-fill function.
The second method is appropriately named: RSS Directory Submission
Service (http: //www.rssdirectorysubmission.com). This service is
similar to RSS Submit – you give them your feed URL, and they submit it
to over 50 directories. The difference between the two is price: while
RSS Submit costs $44.95 for a personal, non- commercial license. RSS
Directory Submission Service charges $8.95 per feed submission. And
since sites usually only have one feed, the RSS Directory Submission
Service is more economical for most RSS publishers.
Regardless of the RSS directory submission method you choose, make sure
to do it! You will find the effort small compared to the benefits you
receive.
About the Author:
Josiah
Mackenzie is a entrepreneur who shares business tips and advice through
his website: http://www.josiahmackenzie.com .
His latest project is an RSS/Blog Directory: http://www.rss-blog-directory.com
Source: www.isnare.com |
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