A blog is a type of website. It allows the website
owner to easily write messages that get posted to the site
automatically, often in a journal or diary-like style. A particularly
appealing thing about blogs is that your readers can comment back to
your posts fairly easily, and a continuous stream of fresh
conversations result. (This is a good thing.)
Here are three reasons to consider getting a blog:
1.To Replace Your Ezine
If you currently publish an ezine, you may wish to
consider replacing it with a regularly published blog. This means using
your blog to publish journal entries, and then when
it comes time to communicate with your subscriber list, you excerpt
some items from your blog, and send those out as your ezine.
This saves you from creating special articles
only for your ezine. In many cases it becomes easier for you to write
in blog format (short and sweet) so you save time.
Readers enjoy the practical, "reporter-like" nature of blogs instead of
ezines, and gradually come to feel that they are in conversation with
you on a daily basis. You become part of their everyday circle of
friends and associates, which leads to you becoming their natural
resource on the topic of your expertise.
2. To Create a Quick and Dirty Learning
Environment or e-Campus
For those of you who offer TeleClasses or other
programs that want to have a web page of learning resources, links,
class notes and audio, etc., a blog can be a great
way to bring together an e-Campus.
If you offer a workshop, coaching/consulting, or
even a software solution, and you want to instantly add value to your
clients, create a "client/student resource page" using a blog. This
becomes an environment that the students can play in, study more, and
soak up your materials. Your clients continue to benefit from your
expertise even though you're not physically there; they do it at their
pace, and at little cost to you.
Once again, because blogging makes it easy for you
to continually update your website without mucking around with
FrontPage or DreamWeaver, you will save time and energy publishing to
the Internet.
3.) Just For Fun, And To Be Cool
Let's face it, a large part of the reason you're
wondering about blogs is because it sounds cool, right? And new stuff
is fun. So why not try it just because? Sometimes it's enough to try
something because it stretches you, keeps you limber and awake to
possibilities. There's nothing wrong with playing, UNLESS you fool
yourself into thinking your business is improving,
or you're somehow paying the mortgage while you play.
Rest easy, there's no pressure to get a blog. Not
getting one won't negatively impact your bottom line. So although the
technology can be entrancing, stay focused... what are you selling to
who? How is it going? That said, do stay curious about new technology.
Part of your chosen profession as an online biz
owner means modeling for others by staying abreast of new things.
With that in mind, see some fun blogs at the blog
search engine: http://www.blogsearchengine.com/
About The Author
Andrea J. Lee coaches entrepreneurs and online
business owners. As Thomas J. Leonard's
General Manager, she helped build and manage the largest network and
trainer of personal and business coaches in the
world. Now the CEO of Andrea J. Lee Group of Companies, she writes,
speaks and consults on Marketing, Internet and Business systems. For
more helpful tips, visit www.39lessons.com
andrea@andreajlee.com
