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The
Huge Marketing Potential Of A Simple Blog
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by:
Ian Canaway
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A Blog (also known as Weblog) is traditionally a webpage where
pre-surfer or a blogger "logs" all pages he/she finds interesting. In
other words, it is a Web page that contains brief, chronologically
arranged items of information. Typically updated daily, blogs often
reflect the personality of the author.
Weblogs provide a series of annotated links to items such as news
stories, and often include personal rants. They are maintained by one
person, most commonly someone who is involved in Web design or some
other tech-related field.
A blog is often a mixture of what is happening on a
particular website and what is happening on the Web, a kind of hybrid
diary/guide site, although there are as many unique types of blogs as
there are people. Blogs can be used to introduce products to potential
customers.
People maintained blogs long before the term was coined, but the trend
gained momentum with the introduction of automated published systems,
most notably Blogger at blogger.com. Thousands of people use services
such as Blogger to simplify and accelerate the publishing process.
Blog as a marketing tool:
Blogs offer huge marketing
potential. They are highly strategic tools that can strengthen
relationships, share knowledge, increase collaboration, and improve
branding. Besides, blogs can represent the real voice of the website.
A weblog can take the form of a diary, a news service (or summaries of
and links to current news items on a topic), a collection of links to
other Web sites, a series of book reviews or products, reports
of activity on a project, the journal of an expedition, and much more.
Businesses can use this tool to effectively advertise their products or
services.
One of the most interesting ways to use a weblog is by allowing it to
function as a discussion forum for customers of your products or
services. In this case, the webmaster can give posting rights to other
people – visitors and customers, and their posts may or may not be
reviewed before they are published to the Web page. Customers, in such
a way can post favorable comments about the websites offerings. Some
weblogs are set up in such a way that only the owner or the owner and
certain other people have posting rights, but anyone else can add
comments to the posts.
Weblogs when used with newsletters present immense marketing
opportunities:
- Articles within newsletters can be linked to a blog, extending life
and creating a massive conversation.
- You can offer a bidirectional forum to customers to get true,
personal opinions on your products and services.
- Company experts can start a blog and become
industry experts, helping your company edge out competition and,
through this interactive forum, draw customers into another exchange of
information and thoughts.
- The beauty of this interplay is you can layer your blog
with editorial controls.
How to create a Weblog?
The majority of weblogs are now created using software or services
designed specifically for this purpose. Some of the software is free
- and some of the organizations that provide weblog software will also
provide free server space to house a weblog so that
it is publicly accessible on the Internet.
There are also commercial versions of some of the free
software; these commercial versions often provide more features. Some
weblog software is available only as commercial software.
Alternatively, bloggers can create and maintain their weblog using free
software or a free weblog service, but use FTP
(File Transfer Protocol) to load the resulting weblog to their own
Website.
There are many blogging softwares available easily on the Internet. One
of the most popular weblogger is "Blogger" which can be used for free
at http://www.blogger.com. Most webloggers simplify the process of
Website creation. However, they do require basic knowledge of FTP,
Website structures and a few technical terms. Besides, creating an
advanced weblog requires knowledge of HTML.
So get out there and start your own Blog…it's free, easy and can work
seamlessly with the rest of your website or newsletter.
About The Author:
Get your FREE step by step guide to setting up your first blog, visit: http://www.trafficstrategiesonsteroids.com/blogsetup.pdf
- Ian Canaway will help you launch your very own money making website
today that's 100% ready to take orders and pull in massive profits for
you right now. guaranteed! http://www.asuccesfullhomebusiness4u.com
Copyright Ian Canaway - http://www.asuccesfullhomebusiness4u.com
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